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B2B Marketing: A Growth Catalyst for B2B Businesses

B2B marketing is essential for fostering growth and retaining a competitive edge in today's fast-paced business environment. It focuses on building lasting partnerships, establishing brand credibility, and nurturing trust within industry circles.
Zura Tran
December 2, 2024

B2B Sales Meeting: Prep and Follow-Up Tips

Successful B2B sales meetings require strong preparation and strategic follow-up. Before the meeting, research the client and set clear objectives. During the meeting, focus on building rapport and addressing needs. Afterward, follow up quickly with a recap and next steps. Consistent prep and follow-up drive long-term sales success.
Zura Tran
December 2, 2024

Sales Objection Handling 101: Turn Hesitation into Conversion (Part 1)

Sales objections are opportunities to convert hesitation into success. Six common objections—lack of interest, pricing, authority, need, urgency, and trust—can be transformed into meaningful interactions that drive sales by addressing genuine concerns and building customer confidence.
Zura Tran
December 2, 2024
CRM Software

Stop Chasing Dead Ends: Why Your B2B Sales Team Needs to Ditch Outdated Tactics and Embrace Human-Centric CRM

The daily grind of a B2B salesperson is often a relentless pursuit of leads. Countless hours are spent prospecting, making calls, and sending emails, yet a significant portion of this effort goes to waste. Why? Because many sales teams are still relying on outdated, volume-based tactics that treat every lead as equal. In today's competitive landscape, this approach is not only inefficient but also detrimental to building the meaningful customer relationships that drive sustainable growth.
Logan Nguyen
July 19, 2025
CRM Software

Navigating the Modern CRM Landscape: A Strategic Group Analysis

The Customer Relationship Management (CRM) market is one of the most dynamic and densely populated sectors in the SaaS industry. For any company to succeed, a deep understanding of the competitive landscape is not just beneficial—it's essential. A comprehensive analysis of key market players, including modern platforms like Pipedrive and MondayCRM, alongside industry behemoths like Salesforce, reveals clear market trends and strategic opportunities.
Logan Nguyen
July 19, 2025
CRM Software

Series Tất tần tật về AI Agents: Prompt Engineering, RAG và Finetuning (P2)

Các AI Agents là những chiếc lá. Mỗi chiếc lá sẽ có truyền tín hiệu tới Rễ cây nhưng theo những cách khác nhau, đó chính là: Prompt, RAG và Finetuning.
Nam Nguyen
February 3, 2025
Sales B2B

What is B2B Sales?

Business-to-Business (B2B) sales are a cornerstone of the global economy, driving transactions worth trillions of dollars annually. If you've ever wondered how companies sell their products or services to other businesses, from software solutions to manufacturing equipment. You're diving into B2B sales. But what exactly does it entail, and why is it different from Business-to-Consumer (B2C) sales?
Anh Le
May 26, 2025
Sales B2B

Say Goodbye to the “Jack of All Trades”: Redefining the Modern B2B Sales Team

In traditional business settings, being a “jack of all trades” was seen as a strength. It implied flexibility, versatility, and a can-do attitude. However, in today’s fast-paced, competitive B2B landscape, this approach is increasingly proving to be a liability rather than an asset.
Anh Le
May 5, 2025
Sales B2B

Lãnh đạo bán hàng giỏi quản lý đội ngũ như thế nào?

Quản lý đội ngũ bán hàng có 3 cấp độ: quản lý chi tiết (micro-management), quản lý tiến trình (progress management) và quản lý kết quả (macro management). Cấp độ quản lý phù hợp tùy vào vị trí lãnh đạo, phong cách cá nhân, đặc thù ngành và tình hình kinh doanh. Bạn thuộc cấp độ nào? Khám phá bài viết này nhé!
Nam Nguyen
February 11, 2025
Marketing Automation

Tác động của dữ liệu lên Marketing và IT

Càng ở các cấp độ cao, sự giao thoa giữa Marketing và IT (công nghệ thông tin) càng rõ nét và phức tạp, khiến các bài toán về chi phí, năng lực đội ngũ cũng như hợp tác nội bộ càng khó giải quyết.
OplaCRM
July 15, 2024

TẬN HƯỞNG CÔNG VIỆC CỦA BẠN VỚI oplacrm

Đừng trở thành Zombie văn phòng: Giải phóng niềm vui công việc bên trong của bạn với OPLACRM.