Tin tức mới nhất trong ngành, phỏng vấn, công nghệ và tài nguyên.

Last week in China, I had a conversation with a Malaysian sales professional. He told me something that made me stop and think: “I don’t like reading sales books. Most of them teach techniques to force a sale, turning someone with no need into someone who buys, or rushing someone thoughtful into a hasty decision. That feels unethical.”

Sales competitions are more than short-term contests; they are a strategic tool for building motivated, collaborative, and customer-focused sales teams. By blending gamification, inclusive reward structures, and CRM-powered visibility, enterprises can design contests that not only spark immediate performance gains but also drive long-term cultural and skill development. From daily prizes to customer feedback challenges, well-structured sales competition ideas balance individual ambition with team collaboration, aligning sales behaviors with sustainable growth and customer loyalty.

The daily grind of a B2B salesperson is often a relentless pursuit of leads. Countless hours are spent prospecting, making calls, and sending emails, yet a significant portion of this effort goes to waste. Why? Because many sales teams are still relying on outdated, volume-based tactics that treat every lead as equal. In today's competitive landscape, this approach is not only inefficient but also detrimental to building the meaningful customer relationships that drive sustainable growth.

Càng ở các cấp độ cao, sự giao thoa giữa Marketing và IT (công nghệ thông tin) càng rõ nét và phức tạp, khiến các bài toán về chi phí, năng lực đội ngũ cũng như hợp tác nội bộ càng khó giải quyết.