Tin tức mới nhất trong ngành, phỏng vấn, công nghệ và tài nguyên.

In today's competitive B2B sales environment, relying solely on traditional commission structures isn't enough to drive peak performance. Modern sales teams need diverse, creative motivation strategies that align with both individual aspirations and company goals. This comprehensive guide explores innovative approaches to energize your sales team and boost productivity.

While CRMs and automation are powerful, they can’t replace the personal insights and connections essential for building strong B2B relationships. Human insight is not just a nice-to-have; it's the key to navigating the complexities of B2B CRM and fostering lasting business connections.

The era of mass email campaigns and cold calling is drawing to a close. The sales landscape is undergoing a seismic shift, with a growing emphasis on personalized, human-centric interactions. This evolution has significant implications for the role of CRM systems in outside sales.

Càng ở các cấp độ cao, sự giao thoa giữa Marketing và IT (công nghệ thông tin) càng rõ nét và phức tạp, khiến các bài toán về chi phí, năng lực đội ngũ cũng như hợp tác nội bộ càng khó giải quyết.