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Sales competitions are more than short-term contests; they are a strategic tool for building motivated, collaborative, and customer-focused sales teams.

Discover 11 CRM benefits that show why it's better than Excel in managing sales, boosting growth & improving team performance.

Last week in China, I had a conversation with a Malaysian sales professional. He told me something that made me stop and think: “I don’t like reading sales books. Most of them teach techniques to force a sale, turning someone with no need into someone who buys, or rushing someone thoughtful into a hasty decision. That feels unethical.”