The latest industry news, interviews, technologies, and resources.

Sales B2B

The Role of Personalization in B2B Sales: How to Make Every Interaction Count

In the world of B2B sales, personalization isn’t just a nice-to-have; it’s a crucial strategy for building meaningful relationships and driving success.
Anh Le
August 13, 2024
Sales B2B

CEO as a Salesperson - Should they?

This is an interesting and often debated topic in the business world. The idea of a CEO stepping into the role of a salesperson can seem unconventional, but it brings up important questions about leadership, priorities, and the dynamics of a company’s growth.
OplaCRM
September 9, 2024
CRM Software

The Hidden Pitfalls of Over-Automation in CRM: Why Human Insight Still Matters

Automation has become a buzzword in the world of CRM, promising efficiency, scalability, and precision. While automation undoubtedly offers great benefits, depending too much on these technologies can result in unintended drawbacks. As companies increase their use of automation, they risk losing the personal touch that is essential for building meaningful customer relationships.
Iris Pham
August 16, 2024
OplaCRM's News

OplaCRM Receives Seed Investment from GOSU

The strategic investment from GOSU reflects their high expectations for the capabilities and product development approach of the OplaCRM team.
OplaCRM
January 20, 2025
OplaCRM's News

OplaCRM Officially Achieves ISO 27001:2022 Certification – A Milestone of Excellence in Information Management

We are thrilled to announce that OplaCRM has successfully achieved the ISO 27001:2022 certification, an internationally recognized standard for information management systems. This accomplishment highlights our dedication to maintaining the highest quality standards and ensuring customer confidence in our services.
OplaCRM
January 20, 2025
OplaCRM's News

833 Days to the Go-live Ceremony for Enhancing Sales Performance With Asia Shine And OplaCRM

31 activities, 4 generations of salespeople persistently pursuing, 8 points of contact, promised to meet next month 6 times, and 1 “close lost” incident. Was this “close lost” truly the end?
OplaCRM
January 20, 2025
Sales B2B

Sales Objection Handling 101: Turn Hesitation into Conversion (Part 2)

In our previous exploration, we decoded the fundamental nature of sales objections - those critical moments when prospects pause, hesitate, and challenge your proposition. We mapped out the terrain, defining objections and categorizing their various forms. Now, we're diving deeper into the most crucial aspect: the how.
Zura Tran
December 2, 2024
Sales B2B

Why is B2B eCommerce growing rapidly?

In a world where digital transformation is reshaping every industry, B2B eCommerce is emerging as a powerful force driving business innovation and efficiency. As traditional sales methods give way to online platforms, companies are recognizing the importance of adapting to a digital-first landscape.
Anh Le
December 2, 2024
Sales B2B

B2B Social Selling: A new emerging trend?

B2B social selling is no longer a trend; it's essential. This strategy uses LinkedIn, Twitter, and TikTok to interact with B2B prospects, create connections, and increase sales. Sharing good information, engaging with your target audience, and becoming an industry expert can enhance lead generation and sales pipeline.
Zura Tran
December 2, 2024
Marketing Automation

Establishing Trust in B2B Marketing Through Customer Experience

Trust is like oxygen—essential for your business to survive; without it, everything suffocates. In a competitive market, where customers have countless options, trust becomes the strongest foundation that sets thriving businesses apart from the obstacles.
Anh Le
January 10, 2025
Marketing Automation

Martech Architecture

According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.
OplaCRM
June 28, 2024
CRM Software

Boosting B2B Sales with Gamified CRM and Actionable Customer Insights

CRM has always been at the heart of B2B success, helping companies organize leads scientifically, close deals, and retain clients. In the fast-changing world, simply having a CRM is no longer enough.
Anh Le
May 9, 2025
CRM Software

Everything You Need to Know About AI Agents: Prompt Engineering, RAG, and Finetuning (Part 2)

AI Agents are like the leaves. Each leaf communicates with the Roots in different ways, primarily through Prompt Engineering, RAG, and Finetuning.
Nam Nguyen
February 3, 2025
CRM Software

How B2B CRM Benefits SaaS Companies and Tech Startups 

In the fast-paced world of SaaS (Software as a Service) and tech startups, managing customer relationships effectively is key to sustainable growth. Unlike traditional businesses, SaaS companies operate on subscription models, meaning customer retention is just as crucial as customer acquisition.
Anh Le
January 23, 2025

Creative by oplacrm

OPLA decided to write this document from a comment on Facebook stating that "Doing B2B Sales requires a relationship".
The question is, with a salesperson just entering the market, how can they survive and develop?

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