The latest industry news, interviews, technologies, and resources.

CRM Software

Human Insight in B2B CRM: The Key to Building Stronger Business Relationships

While CRMs and automation are powerful, they can’t replace the personal insights and connections essential for building strong B2B relationships. Human insight is not just a nice-to-have; it's the key to navigating the complexities of B2B CRM and fostering lasting business connections.
Iris Pham
August 14, 2024
CRM Software

The End of Mass Outreach: Human Insights Reign Supreme in Outside Sales

The era of mass email campaigns and cold calling is drawing to a close. The sales landscape is undergoing a seismic shift, with a growing emphasis on personalized, human-centric interactions. This evolution has significant implications for the role of CRM systems in outside sales.
OplaCRM
July 25, 2024
CRM Software

OplaCRM vs. Pipedrive: A Deep Dive into Human-Centric CRM

Are you tired of generic CRM tools that treat all your customers the same? It's time to embrace a more human-centric approach to sales.
OplaCRM
August 1, 2024
OplaCRM's News

OplaCRM Receives Seed Investment from GOSU

The strategic investment from GOSU reflects their high expectations for the capabilities and product development approach of the OplaCRM team.
OplaCRM
January 20, 2025
OplaCRM's News

OplaCRM Officially Achieves ISO 27001:2022 Certification – A Milestone of Excellence in Information Management

We are thrilled to announce that OplaCRM has successfully achieved the ISO 27001:2022 certification, an internationally recognized standard for information management systems. This accomplishment highlights our dedication to maintaining the highest quality standards and ensuring customer confidence in our services.
OplaCRM
January 20, 2025
OplaCRM's News

833 Days to the Go-live Ceremony for Enhancing Sales Performance With Asia Shine And OplaCRM

31 activities, 4 generations of salespeople persistently pursuing, 8 points of contact, promised to meet next month 6 times, and 1 “close lost” incident. Was this “close lost” truly the end?
OplaCRM
January 20, 2025
Sales B2B

Affiliate Marketing: The new frontier for B2B Growth

Affiliate referrals are a powerful tool for scalable, high-ROI growth in the B2B sector. By carefully selecting affiliates and strategically planning your program, you can significantly expand your reach and revenue. Stay tuned for more insights as we explore integrated growth strategies.
Zura Tran
December 2, 2024
Marketing Automation

Establishing Trust in B2B Marketing Through Customer Experience

Trust is like oxygen—essential for your business to survive; without it, everything suffocates. In a competitive market, where customers have countless options, trust becomes the strongest foundation that sets thriving businesses apart from the obstacles.
Anh Le
January 10, 2025
Marketing Automation

Martech Architecture

According to observations, the number of Martech investment enterprises "have everything but still lack" or "everything but none of them operate effectively" accounts for a fairly large part". The main reason is that there is no comprehensive view of the overall architecture, which leads to disjointed solutions and overlapping functions.
OplaCRM
June 28, 2024
CRM Software

Boosting B2B Sales with Gamified CRM and Actionable Customer Insights

CRM has always been at the heart of B2B success, helping companies organize leads scientifically, close deals, and retain clients. In the fast-changing world, simply having a CRM is no longer enough.
Anh Le
May 9, 2025
CRM Software

Everything You Need to Know About AI Agents: Prompt Engineering, RAG, and Finetuning (Part 2)

AI Agents are like the leaves. Each leaf communicates with the Roots in different ways, primarily through Prompt Engineering, RAG, and Finetuning.
Nam Nguyen
February 3, 2025
CRM Software

How B2B CRM Benefits SaaS Companies and Tech Startups 

In the fast-paced world of SaaS (Software as a Service) and tech startups, managing customer relationships effectively is key to sustainable growth. Unlike traditional businesses, SaaS companies operate on subscription models, meaning customer retention is just as crucial as customer acquisition.
Anh Le
January 23, 2025

Creative by oplacrm

OPLA decided to write this document from a comment on Facebook stating that "Doing B2B Sales requires a relationship".
The question is, with a salesperson just entering the market, how can they survive and develop?

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