Sales B2B

Types of Sales plans that businesses should know

A sales plan is likened to a "key" to help businesses identify their goals, purposes, and strategies. Besides, businesses also need to choose the most suitable type of sales plan to be able to optimize their sales process. So let's find out what types of sales plans there are.
Written by
Published on
June 28, 2024

Any door that could find its right key could be opened. So what is the key to helping businesses make a lot of profits? The answer is a Sales plan.

A sales plan is likened to a "key" to help businesses identify their goals, purposes, and strategies. From there, they can sell based on resources and distribute it appropriately so that they can achieve their goals. 

Besides, businesses also need to choose the most suitable type of sales plan to be able to optimize their sales process. So let's find out what types of sales plans there are.

What is a Sales plan?

A sales plan is the process of defining goals and conceptualizing and building strategies to be able to complete the sales goals of the business. Besides, it also describes how to convert leads into customers and sell more goods to existing customers. 

Like a business plan, it looks at the possible challenges of implementing a sales strategy and how to solve them. While a sales plan will usually be drawn up for the entire company, businesses can create a plan for each specific department, team, or individual.



Types of sales plans 

a. 30-60-90 Days Sales Plan

A 30-60-90 sales plan is a type of sales plan that will help businesses prioritize achieving the milestones that the goals they create. This sales plan is determined by the time frame. Here you need to create 3 goals based on the timelines.

The following is an example of a 30-60-90 day sales plan:

  • Day 1 to 30: Make them understand and know everything about the company from processes, customers, products to procedures.
  • Days 31 to 60: Help them apply what they already know through training videos, auditions, trial calls, trial sales pitches,...
  • Days 61 to 90: Start a sales plan and let your salespeople apply their skills in selling to real customers. Analyze their progress and make changes if necessary.

b. Plan for specific sales

In sales, we need to use different tactics so that we can easily reach and convert leads into paying customers. Businesses can create different sales plans to focus on specific things and sales tactics such as:

  • Call sequence
  • Email tracking frequency
  • Schedule an appointment

This type of sales plan is usually only short-term, such as for weekly, monthly, or quarterly. Besides, it also focuses only on measuring and improving results for a goal or task

c. Location-based sales plan

Tracking and monitoring a geographic location or region will help the manager provide the sales manager with a clearer feasibility of selling in that area. A location sales plan is used to target increasing sales and revenue in a given location over time.

An effective location sales plan will help businesses: Provide insights into market trends in that location, along with customers and policies to follow.

  • Increase your team's performance.
  • Reduce operating costs.
  • Increase the number of sales 
  • Improve relationships between customers

A small note is that for a location-based sales plan, the picture changes constantly. Unnecessary changes can affect your productivity and location.


d. Market expansion plan

Market expansion plans will often provide a strategy for businesses to enter new target markets. It provides a list of to-dos and metrics for salespeople to follow. From there, it can help businesses successfully expand into a new market.

When planning this you need to take into account:

  • Distribution costs (If necessary)
  • Policies in that market
  • Time zone difference
  • And other factors such as demographics or location

e. Plans for new products

This plan focuses on generating revenue for a new product or service. It helps businesses create a roadmap to make the new product successful in the market.

This planning will help:

  • Analyze the competitiveness in the market
  • Develop a new product marketing strategy and brand positioning
  • Identify new product sales strategies
  • Ensure safety for partners if businesses are switching to a channel-based sales model


f. Plan your sales budget

The sales budget plan will provide all the details related to the sales budget and revenue generation estimates. It covers the costs of staff, tools, advertising campaigns, and other resources needed to generate targeted revenue.

When planning a sales budget, businesses should include the following:

  • Sales forecast: estimate future sales 
  • Projected costs: include the amount of costs your team will likely have to pay, including the smallest costs

Be ready for the unexpected: make room for unforeseen circumstances in your sales budget. For example, new packaging costs, new competitive market strategies,...

About OplaCRM

OplaCRM is an in-depth CRM solution for customer relationship management and team performance for B2B project-based sales businesses. With the design motto towards user simplicity, OplaCRM has always won the love of customers from the first time.

Over 2 years of development, OplaCRM has customers in many industry groups such as Chemicals, Electrical Equipment, Machinery, Advertising and Communication, Transportation, Technology, etc. to meet a variety of sizes from 5 to 125 users.

Customers who use Opla CRM have received significant business growth from improved productivity, instant information from departments to management, and effective support in making strategic decisions.

Let us help you increase your sales revenue by 30% from today by signing up for a consultation here!

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